Promotion & Campaigns

Organized Attention Beats Random Noise

OTA builds audience, content, partner, email, social, and promotional systems around a release, event, or artist goal—without fake followers, bot traffic, or outcome guarantees.

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All Services

Campaigns With A Job

Every Post Should Know Why It Exists

A campaign needs an audience, message, asset plan, timing, owner, channel, call to action, follow-up rhythm, and way to learn what worked.

Digital Promotion Sprint

Starting At $750

Audience and market focus, four-week organic calendar, campaign copy, community and partner outreach language, deployment schedule, weekly pulse check, and closeout summary.

One strategy revision. Platform access uses approved collaborator methods.

Start My Digital Campaign

Campaign Content Kit

Starting At $499

Campaign visual direction, three short-form videos, six promotional graphics/crops, ten caption hooks, and platform-organized delivery.

10–15 business days. Two consolidated revisions.

Build My Content Kit

Integrated Campaign

Custom Quote

Coordinated digital, radio/DSP, content, email, partner, live, and reporting work across an approved campaign period.

Ad spend and third-party fees are itemized separately.

Request Campaign Review

The Working Process

Defined Inputs. Defined Outputs.

Timelines begin after complete, usable assets and required access are received. Delays, new concepts, changed dates, missing rights information, or replacement assets can change the quote and schedule.

Focus

Define the audience, market, message, offer, timing, and realistic campaign job.

Prepare

Build or gather the approved copy, graphics, video, links, proof, and response paths.

Deploy

Schedule and execute the work across assigned channels and relationship owners.

Report

Capture verified response, lessons, unfinished opportunities, and the next recommendation.

Active participation.

Finished assets, active accounts, current analytics, campaign dates, availability for content, timely approvals, and willingness to engage the audience.

No purchased illusion.

Radio, DSP pitching, paid ads, influencer fees, daily community management, crisis work, purchased followers, bot streams, and guaranteed reach are excluded unless separately scoped.

OTA does not need personal passwords.

Use approved collaborator access, platform roles, guided submissions, or artist-controlled posting whenever possible.

Verified signals over vanity.

Reports distinguish completed work, known responses, observable platform data, unfinished opportunities, and recommendations. Third-party numbers are not invented or padded.

Artist Ownership

Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.