Integrated Campaign
Make The Lanes Support Each Other
A coordinated promotion program across approved digital, radio/DSP, content, email, partner, live, and reporting workstreams.
Fit Before Outreach
A Campaign Starts With A Gate, Not A Mailing List
Integrated does not mean ‘do everything.’ It means select the lanes with a credible role, connect their timing and messaging, and remove duplicated or contradictory work.
Best Fit
- Priority releases with several active opportunities
- Artists coordinating radio, digital, live, and partner work
- Campaigns with enough budget to support multiple lanes
What It Fixes
- Disconnected outreach
- Duplicate spending
- Different partners telling different stories
The Useful Outcome
One campaign brief, shared schedule, approved message architecture, lane owners, cross-promotion points, and unified reporting.
Included In The Standard Scope
- Campaign architecture
- Lane selection and sequencing
- Message and CTA system
- Creative deployment plan
- Partner and artist responsibility map
- Cross-lane reporting
- Closeout decision
What You Supply
- Ready focus asset
- Approved budget and outside spend
- Artist participation
- Access to analytics
- One fast decision authority
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Custom Quote
Scope depends on campaign duration, territories, platforms, creative volume, partners, reporting, and approved outside spend.
Working Timeline
Commonly 6–12 weeks including setup; complex or multi-market programs may run longer.
Revisions / Decisions
Strategy decisions occur at defined gates; each creative deliverable keeps its own revision limit.
- Every OTA service by default
- Unlimited production
- Guaranteed outcomes
- Unapproved vendors or ad spend
- Work beyond the signed campaign
- Texas or Regional Radio
- DSP Audience Campaign
- Campaign Content Kit
- Live activation
Do we need every platform?
No. A smaller connected campaign beats an expensive collection of empty channels.
Can OTA work with my current publicist or promoter?
Yes, when roles, data sharing, ownership, and communication are clearly defined.
Are third-party fees included?
Only when itemized in the approved quote.
No. A smaller connected campaign beats an expensive collection of empty channels.
Yes, when roles, data sharing, ownership, and communication are clearly defined.
Only when itemized in the approved quote.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Release, Radio & DSP Campaign Review
List every current vendor and opportunity. Integration depends on knowing who already owns what.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Managed Release Campaign
Coordinate the full release operating plan.
Digital Promotion Sprint
Start with one focused organic lane.
Regional Radio Campaign
Add phased multi-state radio outreach after the fit gate.
One Campaign. Fewer Competing Realities.
Connect the lanes that matter, assign the work, and let shared reporting make the next decision.