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Managed Release Campaign

One Release. One Operating Plan. Clear Owners.

Coordinated release operations across approved creative, digital, radio/DSP, partner, reporting, and artist workstreams.

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Fit Before Outreach

A Campaign Starts With A Gate, Not A Mailing List

Managed does not mean unlimited. OTA defines the campaign window, deliverables, owners, approval deadlines, communication rhythm, outside costs, and the stop/extend decision before execution begins.

Best Fit

  • Artists with a ready focus release
  • Teams that need one coordinator across vendors
  • Releases with real budget and lead time

What It Fixes

  • Separate vendors working from separate assumptions
  • No owner for campaign dependencies
  • Reporting that arrives after decisions are already late

The Useful Outcome

A coordinated campaign with one approved brief, tracked deliverables, defined artist work, scheduled reporting, and evidence-based next decisions.

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Gate

Confirm readiness, fit, budget, and capacity.

Build

Lock the brief, lanes, calendar, and owners.

Operate

Execute, track, and resolve dependencies.

Decide

Close, extend, expand, or stop using evidence.

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Included In The Standard Scope

  • Campaign brief and operating calendar
  • Responsibility and approval map
  • Approved creative and promotion lanes
  • Vendor/partner coordination
  • Scheduled status reviews
  • Campaign reporting and closeout recommendation

What You Supply

  • Campaign-ready music and rights
  • Approved budget and outside costs
  • Fast authorized decisions
  • On-time artist content and participation
  • Accurate access and analytics
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Scope At A Glance

Price, Timing, And Decision Rules

The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.

Investment

Custom Quote

Quoted after readiness review based on campaign lanes, duration, territories, assets, and third-party costs.

Working Timeline

Most managed campaigns require 6–12 weeks including setup; exact timing follows the approved release plan.

Revisions / Decisions

Each deliverable keeps its defined revision limit; campaign decisions happen at scheduled gates.

  • Unlimited creative
  • Unapproved ad or vendor spend
  • Guaranteed placements or outcomes
  • Artist management by assumption
  • Work beyond the campaign window
  • DSP Audience Campaign
  • Texas or Regional Radio
  • Live Capture
  • Venue or sponsor activation

Will OTA run everything?
Only the work assigned to OTA in the agreement. Artist, distributor, vendor, and partner responsibilities remain explicit.

Is ad spend included?
No unless the quote says so. Approved media and third-party costs are itemized separately.

Can OTA guarantee the release will chart?
No. OTA guarantees only the agreed work, process, communication, and reporting.

Only the work assigned to OTA in the agreement. Artist, distributor, vendor, and partner responsibilities remain explicit.

No unless the quote says so. Approved media and third-party costs are itemized separately.

No. OTA guarantees only the agreed work, process, communication, and reporting.

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Artist Ownership

Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.

Starting Prices

“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.

No Fairy Tales

Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.

OTA Release, Radio & DSP Campaign Review

A managed campaign begins with a ready song, defined authority, workable lead time, and a budget that matches the requested lanes.





















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    Related Paths

    You May Need One Step Before Or After This

    OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.

    Release Readiness Review

    Pass the fit and readiness gate first.

    Integrated Campaign

    Coordinate a broader promotion mix.

    Development Relationship

    Connect multiple campaigns to longer-term artist growth.

    Coordination Is A Deliverable

    Put the release, creative, outreach, reporting, and artist responsibilities on one working system before launch week gets cute.