Radio & DSP Promotion
Promotion With A Plan—Not A Prayer
OTA helps independent artists package, target, and work a release across radio and streaming with the assets, timing, outreach, follow-up, and reporting needed to give good music a fighting chance.
Your Song Needs More Than A Link
Package. Target. Promote. Follow Up.
Radio promotion is not one giant email blast. DSP promotion is not buying mysterious streams from a country where nobody knows your name. A credible campaign starts with a finished record, a clear story, the right assets, a realistic lane, and disciplined follow-up.
Radio + DSP Launch Kit
Starting At $495
Release positioning, radio/media one-sheet copy, live release EPK, private listening link, DSP smart-link path, editorial pitch preparation, outreach templates, social captions, and a 30-day timeline.
7–10 business days. One consolidated copy revision.
DSP Audience Campaign
Starting At $750 + spend
DSP/catalog audit, audience positioning, guided editorial pitch, pre-save or smart-link path, content calendar, legitimate submission plan, baseline and closing analytics, and next-release recommendations.
Typical campaign 4–6 weeks.
Texas Radio Campaign
Starting At $1,500
Fit gate, station targeting, digital servicing, campaign pitch, staged outreach, follow-up, verified-response tracking, midpoint and final reporting, and a stop/extend/expand recommendation.
About two weeks setup plus a 6–8 week outreach window.
Regional Expansion
Starting At $2,500
Phased multi-state targeting, servicing, outreach, follow-up, response tracking, routing and market recommendations, biweekly reports, and national-readiness assessment.
Typical campaign 8–10 weeks after setup.
National / Specialty Radio
Custom Quote After Review
Secondary, college, Americana, specialty, holiday, inspirational, commercial, and wider-format campaigns vary by vendor, chart lane, physical servicing, territory, and release history.
MyRadioPromoGuy.com
An OTA Promotion Doorway
MyRadioPromoGuy.com routes radio-specific inquiries into the same OTA team, standards, agreements, and reporting system. It is not a separate company or a second label.
The Working Process
Defined Inputs. Defined Outputs.
Timelines begin after complete, usable assets and required access are received. Delays, new concepts, changed dates, missing rights information, or replacement assets can change the quote and schedule.
No.
Stations, programmers, editors, and legitimate curators make their own decisions. OTA sells defined work, not guaranteed outcomes.
Four to six weeks is comfortable.
DSP delivery and editorial timing matter. Radio setup and asset completion take time. Rush work narrows options and may require a revised quote.
No.
The artist keeps account control. OTA uses approved collaborator access, guided submission, or prepared copy the artist submits directly.
Only when stated in writing.
Chart services, submission platforms, advertising, mailers, physical servicing, outside promoters, travel, and other pass-through costs are itemized and require approval.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
Choose The Exact Path
Promotion Starts With Readiness
These pages separate campaign preparation from actual outreach and show what OTA can responsibly do at each level.
Radio + DSP Launch Kit
Positioning, one-sheet copy, smart links, and outreach setup.
DSP Audience Campaign
Platform-facing audience and content support.
Texas Radio Campaign
A targeted Texas-first radio lane.
Regional Radio Expansion
Expand only when the foundation and timing justify it.
National & Specialty Radio
A selective, scoped extension—not a blanket promise.
Radio Readiness Checklist
Preflight the record, materials, and realistic window.
Give The Release A Real Shot
Tell us what you have, where you want it to go, and when it drops. OTA will tell you whether the lane is realistic before asking you to spend campaign money.