Release Readiness Plan
Turn The Release Date Into A Working Schedule
A six-to-eight-week operating plan that connects masters, artwork, credits, distribution, content, team ownership, launch day, and post-launch activity.
Built For Use
A Deliverable Should Change What You Can Do Next
A release date is not a plan. OTA turns the date into dependencies, deadlines, owners, approval points, and a sequence that protects the campaign from last-minute guessing.
Included In The Standard Scope
- Release brief
- Master and artwork readiness audit
- Metadata and credits checklist
- Distribution handoff checklist
- Six-to-eight-week action timeline
- Content and announcement schedule
- Responsibility tracker
- Launch and post-launch checklists
What You Supply
- Confirmed release goal and date
- Team/vendor list
- Rights and credits
- Current asset status
- Realistic availability and budget
Best Fit
- Independent teams managing their own release
- Artists coordinating several vendors
- Releases with enough lead time to prepare properly
What It Fixes
- No shared timeline
- Missing owners and late approvals
- Launch-day activity with no post-launch plan
The Useful Outcome
A practical release brief, asset checklist, responsibility tracker, content schedule, and launch/post-launch checklist.
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Starting At $699
Standard scope covers one focus release and one coordinated plan.
Working Timeline
7–10 business days after complete intake and source assets.
Revisions / Decisions
One consolidated plan revision.
- Legal clearance
- Distribution fees
- Mastering
- Radio or DSP outreach
- Paid media
- Content production
- Chart services
- Managed Release Campaign
- Campaign Content Kit
- Radio + DSP Launch Kit
- Digital Promotion Sprint
Can OTA plan a release already announced?
Yes, but the plan will identify what can still be fixed and what must be accepted.
Does the plan include social posts?
It includes a content and announcement schedule; finished campaign copy or assets require a creative scope.
Can the plan include multiple singles?
The standard scope covers one focus release. A waterfall or multi-release program is custom.
Yes, but the plan will identify what can still be fixed and what must be accepted.
It includes a content and announcement schedule; finished campaign copy or assets require a creative scope.
The standard scope covers one focus release. A waterfall or multi-release program is custom.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Release, Radio & DSP Campaign Review
Tell OTA who is involved, what is complete, what is late, and which release date the team is truly willing to defend.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Managed Release Campaign
Add active coordination and execution.
Campaign Content Kit
Produce the campaign-ready creative assets.
Radio + DSP Launch Kit
Build the release-facing media and outreach package.
Make The Date Mean Something
A real release plan connects the work before, during, and after launch—and names the person responsible for each piece.