Texas Radio Campaign
Fit, Service, Follow-Up, And Honest Reporting
A staged Texas radio campaign for qualified songs with market fit, complete launch materials, realistic expectations, and the budget to support six to eight weeks of outreach.
Fit Before Outreach
A Campaign Starts With A Gate, Not A Mailing List
OTA begins with a fit gate. A finished master is not automatically a Texas radio record, and a campaign should not collect checks for songs, timelines, or teams that are not ready for the lane.
Best Fit
- Texas/Red Dirt-compatible releases
- Artists with professional masters and current assets
- Teams ready for follow-up, interviews, and market activity
What It Fixes
- Unfocused station lists
- One-and-done servicing
- No verified response or stop/expand decision
The Useful Outcome
A targeted Texas campaign with staged outreach, response/add/airplay tracking, midpoint reporting, and a clear stop, extend, or expand recommendation.
Included In The Standard Scope
- Pre-campaign fit gate
- Launch-kit review
- Format and market-fit targeting
- Digital track servicing
- Campaign-specific station pitch
- Staged outreach and follow-up
- Verifiable response/add/airplay tracking
- Midpoint and final reports
What You Supply
- Broadcast-ready master and radio edit when needed
- Accurate rights, credits, and contact data
- Fast artist availability
- Current EPK and social proof
- Realistic travel and market participation
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Starting At $1,500
Chart subscriptions, feeds, physical servicing, outside promoter costs, travel, and special vendor fees are separate when required.
Working Timeline
About two weeks of setup plus a 6–8 week outreach window.
Revisions / Decisions
One campaign-positioning revision; reporting and targeting evolve from verified response.
- Guaranteed adds or spins
- Guaranteed chart position
- Major-market commercial radio by default
- Physical mailers
- Travel
- Chart/feed/vendor fees
- Radio + DSP Launch Kit
- Regional Expansion Campaign
- Artist market visits
- Campaign Content Kit
Will OTA guarantee charting?
No. OTA reports verified work and response; charts remain outside OTA’s control.
Does every Texas artist qualify?
No. Geography alone is not format fit or campaign readiness.
Can the campaign start on release day?
It can, but advance setup and launch-kit preparation are strongly preferred.
No. OTA reports verified work and response; charts remain outside OTA’s control.
No. Geography alone is not format fit or campaign readiness.
It can, but advance setup and launch-kit preparation are strongly preferred.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Release, Radio & DSP Campaign Review
Submit the song, clean/radio version status, credits, market history, artist availability, and honest campaign budget.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Radio + DSP Launch Kit
Prepare the release-facing materials first.
Regional Expansion Campaign
Move beyond Texas after evidence supports expansion.
Radio Readiness Checklist
Self-check the campaign minimums before submission.
Work The Record. Report The Truth.
A credible radio campaign earns its value through fit, relationships, follow-up, verification, and the discipline to stop when the evidence says stop.