DSP Audience Campaign
Build Legitimate Listening Behavior
A four-to-six-week DSP-focused campaign built around profile readiness, audience positioning, editorial preparation, legitimate discovery paths, content, and analytics.
Fit Before Outreach
A Campaign Starts With A Gate, Not A Mailing List
OTA does not sell mystery streams, bot traffic, or guaranteed playlists. The campaign focuses on the artist’s real catalog, real audience signals, approved media, platform hygiene, and evidence the next release can use.
Best Fit
- Artists with active DSP profiles and a focus track
- Catalogs that need audience cleanup and sequencing
- Teams rejecting artificial stream schemes
What It Fixes
- Unclear focus track and audience
- Weak profile/catalog setup
- No baseline or closing analytics
The Useful Outcome
A legitimate audience campaign with a defined focus, platform-ready profiles, content path, baseline data, closing data, and next-release recommendation.
Included In The Standard Scope
- DSP profile and catalog audit
- Focus-track and audience positioning
- Editorial pitch copy and guided submission
- Smart-link or pre-save path
- Release/post-release content calendar
- Platform copy and creative briefs
- Legitimate curator/media plan
- Baseline and closing analytics
What You Supply
- Distributor and DSP access where required
- Accurate catalog and release information
- Approved music and assets
- Artist participation
- Approved media budget if used
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Starting At $750 plus approved spend
Media, submission, and third-party costs are approved and itemized separately.
Working Timeline
4–6 weeks, with advance setup preferred.
Revisions / Decisions
One strategy revision; creative briefs and copy follow their stated scope.
- Guaranteed streams
- Playlist placement
- Followers
- Bot traffic
- Unapproved ad spend
- Unscoped production
- Radio + DSP Launch Kit
- Digital Promotion Sprint
- Campaign Content Kit
- Managed Release Campaign
Can OTA guarantee editorial playlists?
No. Editorial decisions stay with the platform.
Does the campaign buy streams?
No. Any paid media targets legitimate audience discovery and is disclosed.
What if my artist profile is a mess?
Profile and catalog cleanup becomes the first workstream before promotion.
No. Editorial decisions stay with the platform.
No. Any paid media targets legitimate audience discovery and is disclosed.
Profile and catalog cleanup becomes the first workstream before promotion.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Release, Radio & DSP Campaign Review
Provide the exact artist profiles, catalog links, release date, baseline data, and any prior campaigns—clean or questionable.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Radio + DSP Launch Kit
Prepare the release package and pitch language.
Digital Promotion Sprint
Coordinate the wider organic campaign.
DSP Readiness Checklist
Check the overlapping release and outreach basics.
Real Listeners Leave Better Evidence
Build a campaign the artist can learn from, report honestly, and use again on the next release.