Digital Promotion Sprint
Four Weeks Of Organized Activity
A focused organic campaign for releases, events, EPK launches, or artist moments that need a clear audience, message, deployment schedule, and closeout decision.
Fit Before Outreach
A Campaign Starts With A Gate, Not A Mailing List
The sprint replaces random posting with a four-week campaign rhythm. It does not pretend organic promotion can manufacture an audience overnight or compensate for missing music, assets, or participation.
Best Fit
- Single or video launches
- Event or EPK announcements
- Artists with usable assets but no deployment plan
What It Fixes
- Random posting
- Every platform saying the same thing badly
- No follow-up after launch day
The Useful Outcome
A campaign calendar, approved language, outreach path, weekly pulse check, and closeout recommendation.
Included In The Standard Scope
- Audience and market focus
- Four-week organic campaign calendar
- Campaign copy
- Community/fan/partner outreach language
- Asset deployment schedule
- Weekly pulse check
- Closeout summary
What You Supply
- Approved focus asset and links
- Timely artist participation
- Access to required accounts or coordinated posting
- Fast approvals
- Honest baseline metrics
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Starting At $750
Standard scope covers one focus campaign, one primary audience, and four execution weeks after setup.
Working Timeline
One setup week plus four campaign weeks.
Revisions / Decisions
One strategy revision; reasonable copy corrections during the active campaign.
- Radio or DSP pitching
- Purchased followers
- Guaranteed reach
- Ad spend
- Influencer fees
- Daily community management
- Crisis work
- Campaign Content Kit
- DSP Audience Campaign
- Live Capture
- Integrated Campaign
Does OTA post every day?
Not in the standard scope. The plan identifies who posts, where, and when.
Can the sprint include paid ads?
Paid media can be added with an approved budget and separate platform responsibility.
What if the artist has no content?
Start with a Campaign Content Kit or adjust the campaign scope before the clock begins.
Not in the standard scope. The plan identifies who posts, where, and when.
Paid media can be added with an approved budget and separate platform responsibility.
Start with a Campaign Content Kit or adjust the campaign scope before the clock begins.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Content, Video & Digital Campaign Brief
Name the one thing this sprint must move, the audience expected to care, and the assets already available.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Campaign Content Kit
Create the assets the sprint needs.
Integrated Campaign
Add approved radio, DSP, partner, or live lanes.
DSP Audience Campaign
Focus specifically on platform audience and catalog behavior.
Stop Posting Like Every Day Is Launch Day
Build a message sequence, give the audience more than one reason to care, and save enough energy for week two.