Artist Direction Session
Get Clear Before You Get Busy
A focused working session for independent artists who need an honest position, a practical 90-day direction, and fewer disconnected ideas fighting for attention.
The Decision First
Know The Next Right Move Before Buying The Next Thing
This is not a motivational call and it is not management in miniature. OTA reviews the public footprint first, then uses the session to decide what matters now, what can wait, and what the artist must own personally.
Best Fit
- Artists with too many competing priorities
- Legacy artists returning with an active catalog
- New teams that need one working direction
What It Fixes
- Unclear positioning
- Random content and release activity
- No practical next-quarter plan
The Useful Outcome
A concise positioning summary, opportunity priorities, asset-gap list, and a 90-day roadmap the artist can actually execute.
Included In The Standard Scope
- Pre-session public-footprint audit
- 75-minute strategy session
- Positioning and audience summary
- Opportunity priorities
- 90-day action roadmap
- Asset-gap checklist
What You Supply
- Current music, EPK, website, and social links
- Accurate release and team status
- Real availability and budget limits
- One authorized decision-maker
Scope At A Glance
Price, Timing, And Decision Rules
The standard scope assumes complete, usable client-supplied assets and one authorized decision-maker. The final agreement controls if the project requires more.
Investment
Starting At $249
Standard scope uses the artist’s current public footprint and one focused session.
Working Timeline
Scheduling generally occurs within 7–10 business days. The written roadmap follows within five business days.
Revisions / Decisions
One consolidated roadmap revision within the agreed direction.
- Ongoing management
- Legal or accounting advice
- Campaign execution
- Booking representation
- Guaranteed outcomes
- Release Readiness Plan
- Live EPK Build
- Campaign Content Kit
- Development Relationship review
Do I need unreleased music?
No. The session can focus on the active catalog, live business, positioning, or the next release.
Will OTA tell me what I want to hear?
No. Useful direction depends on honest gaps, realistic capacity, and market fit.
Can my manager attend?
Yes, when the artist approves and the attendee is part of the decision process.
No. The session can focus on the active catalog, live business, positioning, or the next release.
No. Useful direction depends on honest gaps, realistic capacity, and market fit.
Yes, when the artist approves and the attendee is part of the decision process.
Artist Ownership
Artists retain ownership of their masters, publishing, copyrights, and underlying rights. Standard service work does not transfer ownership to OTA Music Group.
Starting Prices
“Starting At” reflects the smallest standard scope using complete, usable client-supplied assets. Final scope and price are confirmed after intake.
No Fairy Tales
Airplay, streams, playlists, press, bookings, attendance, sales, follower growth, chart positions, and partnership acceptance are not guaranteed.
OTA Artist Direction & Development Brief
Give OTA the truthful version: where the artist is, what is stuck, and what decision has to be made.
Related Paths
You May Need One Step Before Or After This
OTA will recommend the smallest useful sequence after intake. More services are not automatically a better plan.
Release Readiness Review
Pressure-test a specific release before campaign work.
Live EPK Build
Turn the artist story and proof into a usable public asset.
Development Relationship
Explore coordinated longer-term work after the direction is clear.
Clarity Is Cheaper Than Random Activity
Start with the artist you actually have, the resources actually available, and the next move that can create momentum.